Amazon Switches Rockets to Avoid Launch Delay for Kuiper Satellites

Amazon, the tech giant known for its wide range of products and services, has recently announced a significant change in its plan to launch its first two Kuiper broadband satellites. In a move to avoid further delays, Amazon will be switching rockets from the trusted United Launch Alliance's (ULA) Atlas V rocket to its very own New Glenn rocket.

Source: Communications Today

The Decision to Switch

The decision to switch rockets comes after Amazon encountered unexpected delays with the Atlas V rocket, which has a notable history of successful launches but has also been plagued by technical problems in recent years. To ensure the timely deployment of the Kuiper satellites, Amazon's Senior Vice President of Devices and Services, Dave Limp, emphasized the importance of using their in-house New Glenn rocket, which is designed to meet the specific needs of the ambitious Kuiper program.

Advantages of New Glenn Rocket

The New Glenn rocket, although still under development, boasts numerous advantages that make it an ideal choice for Amazon's satellite launch endeavors. With a focus on power and reliability, New Glenn is expected to surpass the Atlas V rocket in both aspects. Furthermore, one of the key benefits that make New Glenn a game-changer is its reusability, which could significantly reduce launch costs for Amazon over time.

Implications of the Switch

As with any major decision, switching rockets for the Kuiper program will have several implications:

1. Slight Delay in Launch Schedule

The switch to the New Glenn rocket may cause a temporary delay in the launch of the first two Kuiper satellites. However, Amazon is confident that the slight delay will be well worth it in the long run, as it will prevent potential further delays that could have been encountered with the Atlas V rocket.

2. Cost Savings and Long-Term Benefits

By utilizing the New Glenn rocket's reusability, Amazon stands to save a substantial amount of money on launch costs throughout the duration of the Kuiper program. This cost-saving measure could eventually translate into more affordable services for customers when the Kuiper network becomes operational.

3. Enhanced Control over Launch Schedule

The shift to their own rocket provides Amazon with greater control and flexibility over the Kuiper satellite launch schedule. This newfound autonomy means they are no longer reliant on external launch providers like ULA, thereby minimizing the risk of potential launch delays due to external factors.

The Kuiper Network and its Vision

The Kuiper network is a colossal project that aims to deploy a constellation of 3,200 satellites into low Earth orbit, with the primary goal of providing high-speed broadband internet connectivity to customers around the world. The ambition behind this venture is nothing short of revolutionary, envisioning a future where even remote and underserved areas can access reliable internet services.

Test Launch and Future Plans

Amazon plans to conduct its first test launch of the Kuiper satellites using the New Glenn rocket in September 2023. This test launch will be a crucial milestone to assess the performance of both the satellites and the rocket. Upon successful completion of this test, Amazon intends to proceed with launching the rest of the Kuiper satellites using the same New Glenn rockets.

The Competitive Edge

The decision to switch to their proprietary New Glenn rocket showcases Amazon's unwavering commitment to realizing the Kuiper network's vision promptly and efficiently. This move underscores their confidence in the reliability and capabilities of their own rocket, which they believe will play a pivotal role in the network's overall success.


Amazon's decision to switch rockets for its Kuiper broadband satellite program from the Atlas V rocket to the New Glenn rocket signifies a strategic move to overcome past delays and achieve greater control over the launch schedule. By leveraging the advantages of the New Glenn rocket, including its enhanced power, reliability, and reusability, Amazon is positioning itself for long-term cost savings and increased operational efficiency. The ambitious Kuiper network's success would not only revolutionize global internet connectivity but also pave the way for further advancements in space-based technology.

As the launch date approaches, all eyes will be on Amazon's test launch in September 2023, eagerly anticipating the successful deployment of the first two Kuiper satellites. The future of the Kuiper network holds immense promise, and Amazon's decision to switch rockets will undoubtedly play a vital role in shaping the course of this transformative endeavor.

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